A basic question every entrepreneur should ask is if their idea is ethical and morally responsible towards other humans.
ExampleFBI warning for parents
It might be ‘cool’ for toys to have internet-connected microphones and cameras to interact with kids, but what sorts of ethical implications does that have when corporations are recording every sound and image in their room? Read about a warning issued by the FBI in this SBS news story.
Are smart toys spying on your kids?
Social value isn’t just about the project and its use either. You can take social value into consideration when considering your hiring practices or when selecting suppliers. Do you or they support equality for minorities (e.g., based on disabilities, ethnicity, etc.)?
