Case study: Intrapreneurship opportunity - DreamWorks

Encouraging intrapreneurship amongst staff

Another great example of intrapreneurship is how DreamWorks helps foster the act of intrapreneurship within the company. Famously known as an inclusive and intrapreneurial company, they provide their employees with the support needed to develop innovative opportunities, including free classes, script development and pitch coaching. These employees are then given the opportunity to share their ideas in front of the company’s executive team. If the team feel that the employee’s idea is of standard, they then put it into development and make it a reality.

“Each employee is encouraged to be their own CEO.”

Dan Satterthwaite (Head of HR, DreamWorks).