Intellectual Property in Commercial Settings

Exclusive and non-exclusive licences

sThere are two main types of licences that a person can grant as an IP owner. They are an exclusive licence and a non-exclusive licence.

Exclusive Licence

An exclusive licence means that the licence is granted exclusively to the person or corporation named as licensee. It gives the licensee the right to use the IP in the ways stated in the licence to the exclusion of all others, including the IP owner.

An exclusive licence guarantees the receiving party a monopoly right for the term of the licence. The exclusive licensee may sue any party that infringes their rights, even the IP owner (the licensor).

To be valid and legally enforceable, an exclusive licence must be in writing, clearly specifying the term and conditions of use and signed by the person licensing the rights (the ‘licensor’) and the person receiving the licensed rights (the ‘licensee’).

An exclusive licence can be limited by territory (e.g. exclusive licence only in state of Queensland) and is usually granted for a specific time (e.g. only for the next 5 years). Under an exclusive licence agreement, the IP owner may choose to grant only partial rights on an exclusive basis and may also reserve the right for in-house commercialization.

ExampleExclusive licence

Flasks and bottles on a bench in a research laboratory

IDT is a research laboratory that owns a patent in a medicine known as ‘XYZ’.

Brisbane, capital of Queensland.

IDT has granted an exclusive licence to Triple M pharmaceutical company to manufacture and sell the medicine in the state of Queensland only.

Lab technician running an experiment

However IDT has reserved the right to continue to use the medicine for its in-house research purposes. 

‘IDT Pty Ltd. (‘licensor’) hereby grants an exclusive licence to Triple M (‘licensee’) to manufacture and sell XYZ medicine in the territory of Queensland only. The exclusive licence shall be for a period of two years from the date of signing. The rights granted herein are only for the specified term and territory and the licensor reserves all other rights including the right to use the medicine for its in-house research purposes.’

Mix of coloured pills, capsules and tablets.

IDT has granted Triple M the exclusive right to manufacture and sell the medicine in Queensland subject to certain reservations. IDT cannot grant the same permissions to any other entity in Queensland for the term of the licence.

Non-Exclusive Licence

A non-exclusive licence means that the IP owner may grant multiple licences over the same IP rights. A non-exclusive licence allows the IP owner to extract the maximum commercial value out of their IP by licensing it to more than one party. Each granted licence is independent of each other licence and may operate in the same territory or during the same term. For example, two companies may have a licence for the same IP rights in the territory of Victoria. 

Unlike exclusive licences, non-exclusive licences do not have to be in writing. For example, an author may give permission to a friend, over the phone, to photocopy their book. This would be a valid licence, even though it is only verbal. Even though verbal non-exclusive licences are valid, it is always a good idea to write down any licences granted or received. These written records will count as evidence in the unlikely event of a dispute.

ExampleNon-exclusive licence

Girl holding a traditional café menu

Star Draws is a tech company that owns a software app that enables restaurants to digitize their menus.

Person holding an iPhone with an image of their restaurant meal on screen

A few hotels in Melbourne approach Star Draws for a licence to use the app. Star Draws decides to grant three different hotels a non-exclusive licence for the same app.

Two people negotiating a written contract over coffee

One of the licence terms reads:

‘Star Draws Pty Ltd. (‘licensor’) hereby grants a non-exclusive licence to The Regent Hotel (‘licensee’) to run the software application for the purposes of curating a digital menu in the territory of Melbourne only. The non-exclusive licence shall be for a period of one year from the date of signing. The rights granted herein are only for the specified term and territory.

Male and female in a restaurant using an app on their smartphones

Star Draws has granted The Regent and two other hotels a non-exclusive right to use the application in the same territory. In effect, all three hotels can use the application simultaneously subject to the terms and conditions of their individual licence agreements.

This video will help you understand different types of copyright licences (2:47). Transcript

This is a super quick video just to clarify the different types of copyright licenses that you're likely to come across in practice. The first type of license is known as an exclusive license. Like assignments, exclusive licenses must be in writing and signed by the licensor. An exclusive license can be limited in various ways such as by duration, place, rights granted and the purpose for which the rights are granted. A copyright owner can also impose conditions on the license grant. The important thing to understand about an exclusive license is that the right is granted exclusively to the licensee. This means that the copyright owner cannot grant the same right to anyone else for the term of the license. It also means that the copyright owner themselves cannot exercise that right for the term of the license. The right is granted exclusively to the licensee, even to the exclusion of the copyright owner. This means that even though copyright owners retain ownership, if the exclusive license is very broad, practically its effect may not be much different from granting an assignment. The second type of license is a non-exclusive license. These do not have to be in writing. As the name suggests, a non-exclusive license can be granted to many different people at the same time and the copyright owner retains the rights to do as they wish with their copyrighted work. The license can be limited in the same ways that an exclusive license is limited such as by rights granted or duration for which the rights are granted. Non-exclusive licenses are the basis for all our open licensing regimes such as Creative Commons licences. Finally, there is a third type of license called a sole license. This is not a very common license and the term is not a very well-known one but it's good to be aware of. A sole license is basically the same as an exclusive license except that the copyright owner also retains the right to exercise the rights granted. This means that only the licensor and the licensee can exercise the rights granted but the copyright owner cannot grant the same rights to anyone else.

Please note: this video was not developed by, and is not the property of the ATN and is hosted on an external website.

Important lesson

Always read and understand an IP agreement carefully before signing. You may be granting an ‘exclusive’ licence, which means that you will not be able to grant a licence to anyone else for the term of the exclusive licence.

Granting patent licences

Watch this video for an overview of things to consider when granting a patent licence. Make a list of the key considerations.

Things to consider when granting a patent licence (3:57). Transcript

You've come up with a brilliant idea. You've done the hard work to develop your invention and now you've finally secured your patent. Your next step is to consider, how will you commercialise your IP? That is, how will you get your product or service into market so that you can benefit from your great idea and the hard work you've put in? There are a number of ways of doing this. You could for example commercialise the invention yourself. This would involve you completing the product development, you setting up and managing the manufacturing and then doing the marketing, the sales and the distribution of the product without external assistance. Many patent holders however do not have the experience, the resources, nor the interest to undertake all this. Accordingly, patentees often look to work with others to commercialise their IP and one of the most common ways of doing this is through issuing a patent licence. This involves you giving permission for others to use your IP under certain terms and conditions. The licence is a contract between you and the licensee to commercialise your product. In granting such licences, there are however a number of factors that need to be carefully considered. Firstly, there are different types of licences and you'll need to consider which will work best in your circumstances. You could issue an exclusive licence. An exclusive licence is one where the licensee is given the right to exploit the IP throughout the patent area to the exclusion of the patentee and all other persons. You could issue a sole licence, which is similar to an exclusive licence but allows you the patentee to still use the IP. Finally, you could issue non-exclusive licences, which allow more than one person and the patentee to exploit the IP. You may want to place certain limits on the non-exclusive licences as you grant. For example, you could allow a licensee to only operate within a certain territory of the patent area or you could limit the licensee to operating only in a particular industry or for a particular class of product. Once you've decided on the licence types, you then need to consider the commercial arrangements you'll negotiate in order to be compensated for the licence. Many patent holders require the licensee to pay them royalties. So for example, they may require payment of a royalty based on sales calculated as a percentage of the product sale price. Alternatively, a patentee may wish to negotiate lump sum licence fees. This could include an upfront fee on signing the licence agreement and then fees payable at particular milestones in the product commercialisation such as when manufacturing commences or when certain sales volumes are met. There's no one-size-fits-all rule here and how you structure the royalties and fees and the value of the compensation arrangements will differ in each case. Factors that will be relevant in the commercial negotiations include, what type of IP is it and how developed is it? The closer the product or the service is to market readiness, typically the higher the royalty. What type of industry is the IP in? Different industries have different rates of compensation and ultimately what is the relative bargaining position of the licensee and the licensor. Once you've determined the commercial arrangements, you should consider any specific conditions you want to have in a licence agreement. For example, do you want to require the licensee to keep certain records and make them available to you? Do you want to place any restrictions on the ability of the licensee to sub-licence or assign the licence to others without your consent? Do you want to be able to terminate the agreement if the licensee does not deliver on key milestones or achieve certain sales targets? Where you have an exclusive licence based solely on royalty payments, protection such as these may be critical. And finally, there a couple of other issues that you will need to consider. If your patent is owned jointly, you will need the consent of all co-owners to grant any licence to avoid any confusion and future misunderstandings. You should also set up the terms of the patent licence in a contract and you should register the details of any patent licence with the Patent Office. Issuing a patent licence can be a great way to allow you to commercialise your IP. Carefully considering the issues outlined in this video and seeking appropriate advice will ensure that you establish licensing that works well for you and enables you to be rewarded for your creativity and hard work.

Please note: this video was not developed by, and is not the property of the ATN and is hosted on an external website.